Portfolio

APOORVA MEWATI

SOCIALMEDIAMANAGER | CONTENT STRATEGIST

Strategic Social Media Manager with 8+ years of experience driving brand awareness, engagement, and ROI for D2C brands and agencies. Expert in building data-backed social media strategies, leading content creation, and managing multi-platform campaigns across Instagram, Facebook, LinkedIn, and YouTube. Skilled in blending creativity with analytics to scale organic reach, optimize paid performance, and execute high impact campaigns. Strong collaborator with a proven ability to manage influencers, oversee content production, and deliver measurable growth

Brands I Worked With

These are some of the notable brands I’ve worked with fulltime and part-time. Apart from this, I’ve worked with many other small businesses and creators in EdTech, SaaS, health and beauty, lifestyle, and more.

Social Media Achievements

Analytics of top-performing reels in the last year

These are some of the top-performing posters and Carousels

YouTube

I have worked as a video content creator and YouTube manager for long form and short-form videos.
My scope of work on YouTube includes:

i) Content Planning and Research
ii) Scriptwriting
iii) Writing meta descriptions, titles, and relevant key words.
iv) Creating Videos
v) Scheduling and uploading videos

YouTube Analytics

Email Marketing (Newsletters)

I successfully increased audience engagement and performance across my news letter campaigns.

i) I drove the Open Rate for the “Coaches” series from 31.4% (April) to an impressive 65.97% (October).
ii) For the” Job Seekers” series, the OpenRateclimbedfrom7.68% (April) toapeakof56.69% (June).
iii)Most significantly, I boosted the overall Click-ThroughRatefromalowof0.52% (April) to a peak performance of 17.85% (August),demonstrating significant optimization.

HOW I’ GROW YOUR BRAND